Legal

Privacy Policy

Effective Date: February 2026

SupremeNaturals (operated by EJW LLC) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website and use our services.

1. Information We Collect

We may collect the following types of information when you interact with our services:

  • Personal Information: Name, email address, shipping address, and phone number provided during checkout or account creation.
  • Payment Information: Payment details are processed securely through Stripe. We never store your full credit card number, CVV, or other sensitive payment data on our servers.
  • Usage Data: Information about how you interact with our site, including pages visited, time spent, referral sources, and device/browser information.
  • Cookies: We use essential cookies to maintain session state and ensure core site functionality. See the Cookies section below for more details.
  • AI Chat Data: Conversations with our AI wellness assistant may be retained to improve service quality and personalize your experience.

2. How We Use Your Information

Your information is used for the following purposes:

  • Order Processing: To process and fulfill your orders, send order confirmations, and provide customer support.
  • AI Chat Personalization: To personalize your experience with our AI wellness assistant, including tailoring product recommendations to your stated health goals and preferences.
  • Affiliate Tracking: To attribute referrals to the correct affiliate partners and ensure accurate commission tracking.
  • Communication: To send you order updates, respond to inquiries, and (with your consent) share relevant product information.
  • Analytics: To understand how our site is used and make improvements to the user experience.

3. Affiliate Tracking Disclosure

Our affiliate tracking system is designed with privacy at its core. When a visitor clicks an affiliate link, we record the click for attribution purposes using a hashed IP address.

Key privacy safeguards in our tracking system:

  • We never store raw IP addresses. All IP addresses are one-way hashed (SHA-256) before storage.
  • A daily rotating salt is applied to the hash, making it computationally infeasible to reverse-engineer the original IP address.
  • This approach is GDPR compliant, as the hashed data cannot be used to identify individual users.
  • Click data is used solely for affiliate commission attribution and is not shared with third parties for advertising purposes.

4. Third-Party Services

We rely on trusted third-party service providers to operate our business:

  • Stripe — Payment processing. Stripe handles all payment data securely under their own privacy policy and PCI-DSS compliance.
  • Supabase — Database and authentication services. User data is stored with row-level security policies enforced.
  • Vercel — Website hosting and deployment. Vercel processes requests to serve our site and may collect standard server logs.
  • AG1 / Athletic Greens — Product fulfillment. When you purchase through our affiliate links, Athletic Greens handles order fulfillment and shipping under their own privacy policy.

Each of these providers has their own privacy policies governing their use of your data. We encourage you to review their respective policies.

5. Data Security

We take the security of your data seriously and implement multiple layers of protection:

  • Encryption: All data transmitted between your browser and our servers is encrypted using TLS (HTTPS).
  • Secure Connections: All API endpoints and database connections use encrypted channels.
  • Access Controls: Database access is restricted through service-role keys with row-level security policies. Only authorized services can access user data.
  • Regular Audits: We regularly review our security practices and update them to address emerging threats.

While we strive to protect your personal information, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Your Rights

Depending on your location, you may have the following rights regarding your personal data:

  • Right to Access: You may request a copy of the personal data we hold about you.
  • Right to Deletion: You may request that we delete your personal data, subject to certain legal exceptions.
  • Right to Opt-Out: You may opt out of promotional communications at any time by clicking the unsubscribe link in our emails or contacting us directly.
  • CCPA Rights: California residents have the right to know what personal information is collected, request deletion, and opt out of the sale of personal information. We do not sell your personal information.
  • GDPR Rights: If you are in the European Economic Area, you have additional rights including data portability, the right to restrict processing, and the right to lodge a complaint with a supervisory authority.

To exercise any of these rights, please contact us at support@supremenaturalsai.com.

7. Cookies

Our website uses essential cookies only. These cookies are necessary for the site to function properly and include:

  • Session management cookies to maintain your shopping cart and browsing session.
  • Authentication cookies if you create an account or log in.
  • Security cookies to protect against cross-site request forgery and other threats.

We do not use third-party tracking cookies, advertising cookies, or analytics cookies that track you across other websites. Your browsing activity on our site is not shared with ad networks.

8. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

SupremeNaturals (EJW LLC)

Email: support@supremenaturalsai.com

This privacy policy was last updated in February 2026. We reserve the right to update this policy at any time. Changes will be posted on this page with an updated effective date.